On Friday, May 4th, we hosted our Clean Start Project reveal night for participants and anyone who has been following our project. Each pair of jeans were carefully displayed with a descriptive poster highlighting their individual characteristics. Meeting our Clean Start participants’ families and denim lovers from all over the OKC metro was a pleasure. It reminded us that denim (and projects like these) serve as a connector between us and the lives of our customers… quite a few customers wear our jeans every day and that’s a pretty cool thing for us to imagine.
Each pair of jeans was washed once to help highlight their wear and permanence. We’ve spotlighted quirks and distinguishing marks that each participant identified on their jeans when dropping them off.
And now, our final Clean Start 2011-2012 set of photos…
Thanks to everyone that’s followed our first Clean Start Project. Stay tuned for more information about next year’s Project!